Lancement de IP PANORAMA(TM) par l’OMPI

L’Organisation modiale de la propriété intellectuelle lançait le 24 septembre dernier IP PANORAMA.

Il s’agit d’un produit multimedia intéractif et convivial visant à expliquer en termes simples les différents aspects de la propriétés intelelctuelles pour une entreprise et son rôle potentiel dans l’augementation de sa compététivité et de ses profits.

Le produit comprend les 10 modules suivants:

IP PANORAMA 01: Importance of IP for SMEs Why is IP relevant to your SME? IP as a business asset IP as an investment The value of IP assets Introduction of IP Audit

IP PANORAMA 02: Trademarks and Industrial Designs Trademarks and Industrial designs to Increase the Power of Marketing Brand building How to protect trademarks and industrial designs Trademark management

IP PANORAMA 03: Invention and Patent Basics of invention and patent Patent application Patent infringement Patent management system

IP PANORAMA 04: Trade Secrets Basics of trade secret Trade secret management program Misappropriation of trade secrets Violation of trade secrets A trade secret audit

IP PANORAMA 05: Copyright and Related Rights Basics of copyright Copyright and related rights Ownership of copyright Using works owned by others

IP PANORAMA 06: Patent Information Understanding of patent information Types of patent information searches Searching patent information Strategic use of patent information

IP PANORAMA 07: Technology Licensing in a Strategic Partnership The basic concept of a license Preparing to license Negotiating a license agreement Overview of a license agreement Managing a license agreement

IP PANORAMA 08: IP in the Digital Economy IP & e-commerce Creating a website Choosing a domain name Protecting your website

IP PANORAMA 09: IP and International Trade Why IP rights are important for exporters Checking your freedom to operate IP in international outsourcing Protecting your IP rights in export market

IP PANORAMA 10: IP Audit Understanding an IP Audit Preparing for an IP Audit Conducting an IP Audit After completing an IP Audit